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Mike
Biddle's plant in Richmond, CA
It's a job that used to be considered undoable because the recycling technology just wasn't there. So Biddle, a chemical engineer who cofounded MBA Polymers Inc. eight years ago, invented it. Specifically, he figured out how to repurpose the plastics in durable goods -- computers, appliances, even automobiles. Now his company has won a reputation as the most versatile plastics reprocesser around. "They're unique in their ability to take a very broad mix of recyclable materials, a mishmash of things, and turn it into high-value product," says Tony Kingsbury, an industry-affairs manager at Dow Chemical Co. Biddle, 46, used to be in the plastics-producing business himself. In the 1980s he did a stint at Dow Chemical, where he worked on high-tech plastics for the aerospace industry. But as a guy who biked to work and considered himself an environmentalist, Biddle hated the idea of creating millions of tons of plastics that would never degrade or be reused. "I wanted to do something with my technical training that I could get excited about and feel good about," he says. After leaving Dow Chemical in 1992, Biddle set out to do just that. He started his own research-and-development consulting company, focusing on plastics recycling. From the start, he aimed to go far beyond soda bottles, which contain only a few kinds of plastics and are relatively easy to reprocess. He took on the much trickier problem of recycling durable goods. "There are literally tens of thousands of grades of plastics that go into the stuff we use to make durable goods," says Biddle, who got early grant funding from the American Plastics Council. But those different grades of plastics have to be separated
-- or at least sorted into similar types -- before they can be recycled.
And other components, such as metal, glass, and even inks and paper
labels, must somehow be removed.
Eight years ago Biddle decided to morph his R&D company into a business that recycles durable goods and sells the reprocessed plastics. He raised $6 million from investors, including Silicon Valley's Band of Angels, and used the money to launch a recycling operation that now turns out about 500,000 pounds of different grades of plastics a month. For now, Biddle's customers are mostly small manufacturers in the West. In the future he hopes to scale up by building more recycling plants -- and thus producing the megasupply of processed plastics needed to attract bigger customers. One major selling point: MBA Polymers' recycled plastic, says Biddle, can be as much as 20% to 25% cheaper than virgin plastic. Biddle likes to compare MBA Polymers to Nucor Corp., which pioneered a process for reusing scrap steel. "They're now the largest steel producer in the United States, and it's all based on recycled steel," says Biddle. "That's the story I think is going to happen with us." MBA
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