
By
Zachary Coila
of the Examiner Staff
IN MIKE NICHOLS' 1967
movie classic, "The Graduate," a family friend of Benjamin
Braddock tells the 20-year old grad played by Dustin Hoffman,
that his future lies in a single word: "Plastics."
Unlike young
Benjamin, Michael Biddle, president of MBA Polymers, Inc. took
that advice to heart. After graduating with an MBA from Stanford
and a Ph.D. in polymer science and engineering from Case Western
Reserve University, Biddle went to work designing plastics for
companies like General Electric and Dow Chemical.
Twenty years
later, Biddle is trying to put a new spin on the future of plastics.
His goal, quite simply, is to turn today's plastics into tomorrow's
plastics. "This is the culmination of four years of broad
based research," Biddle said at a press conference unveiling
the plant. "We feel we are at the leading edge."
Plastics recycling
is not new, as anyone who has ever tossed a 2-liter cola bottle
or a milk jug into a curb side bin knows. What is new is the
broad-scale attempt to recycle more complicated durable goods,
which are made of plastics but also metals, fabric, glass and
other materials.
While businesses
have long seen the value of recycling metal, few have considered
recycling plastic parts. Al Maten, director of durables for the
Plastics Council, said the problem is that plastics have been
in widespread use by industry only for 50 years.
"Plastics
are still the new kids on the block," Maten said. "We
have to develop the infrastructure. That's why we're here today."
European companies
have tried harder to recycle materials from products they sell,
including plastics, mostly due to government pressure. Much of
the recovery has been low-tech, with scavengers collecting the
most valuable materials, Biddle said.
Most of the clients
lined up for trial runs are companies in the Bay Area's high-tech
industries. Biddle declined to name them, saying that the majority
of companies don't want publicity - yet.
"Most companies
want to keep quiet for marketing reasons," Biddle said. "They
see it as a business secret." said Red Cavaney, president
and CEO of the American Plastics
Council .
"The goal
is make a stream that's as pure and homogeneous as possible," he
said .

MBA
Polymers, Inc.
500 West Ohio Avenue, Richmond, CA
94804
(510) 231-9031 • FAX:
(510) 231-0302 • info@mbapolymers.com
Back to
the BUY FROM US Page
Buy From Us || Sell
To Us || MBA
in the News || Jobs
at MBA
Home || About
Us || What
We Do || Links || Contact
Us
Copyright © 2000
MBA Polymers